I hear the word “culture” thrown around as it relates to the principles of people and business. Culture is defined as: the arts and other manifestations of human intellectual achievement regarded collectively. But for this particular exercise, I am more comfortable with an alternate definition: the good things that we have in common. We look to do business with companies that have similar interests and characteristics.
Some of the big box home improvement stores used to employ tradesmen (plumbers,electricians, etc.) who could walk customers through small projects and recommend alternative methods. For a do-it-yourselfer this was a perfect match. If you were proficient enough to do a small repair, the advice was invaluable.
Nordstrom’s has the reputation of being the ultimate customer service retailer. Frequent customers are greeted by name and products are ordered according to their individual taste. In a way it is the opposite of the big box home improvement stores because they would prefer that you do nothing with regard to shopping other than show up.
So, what is the Gator Gypsum culture and what does it mean to you as a customer?
- Longevity – Gator Gypsum has been in continuous operation since 1984. This means that we have conducted ourselves in a businesslike way and have maintained business relationships that support growth and stability.
- Personnel – We hire the best and create an environment that makes them want to stay. Come look at our Years of Service board and you’ll see a long roster of people who have looked forward to coming to work with us for decades.
- Communication – It is critical in the business world that we have a complete understanding of the customer’s expectations of us. Any misunderstanding can cause a strain on a relationship. It is our responsibility to maintain an open and continuous line of communication throughout the sales process.
- Empathy – If we are put ourselves in our customer’s shoes we fix issues before they become a problem. Understanding our client’s mindset will always help us make the correct business decision.
- Profit – Both sides of a business relationship need to make money in order to continue operating. It is our responsibility to always put our customers in the best position to continue profitable operations. This is accomplished with product training, maintaining important equipment, and educating our clients on anything new in the marketplace that may affect their bottom line.
Common characteristics within our culture are essential to a good customer/supplier relationship. We are constantly looking for ways to improve and evolve. Please let us know how we can help your business grow.